Monday, October 31, 2011

Best Way On How To Get Backlinks To Your Site

If you want to gain visibility and recognition on the Web,promoting your website is extremely important. For attracting visitors, you need to use effective SEO strategies. We will tell you some practical tips on how to get backlinks to your site:

Let us start by submitting your website to free and paid web directories. This way, you are inviting quality web traffic to your site. Getting your website listed in web directories will also improve your link popularity. Many directories also offer paid submissions with a featured link.

Article submission- Publish relevant articles and include a link to the author’s web page to display your expertise in your own field. Some of the articles you publish may be used by external websites as part of their resources, which will help you get even more backlinks. The articles which you have written and submitted to article directories always link back to your website or online business.

Marketing and promoting your RSS feeds can bring you a considerable number of visitors. Create a web page for displaying your RSS feeds and use suggestive icons. Update your RSS feeds on a regular basis to keep people coming back.

Create links in Wikipedia to drive traffic to your website. All external links must conform to certain formatting restrictions. You are not allowed to link to websites that display copyrighted works and websites that match the Wikipedia-specific or multi-site blacklist of spam.

Write articles using link baiting. This means that you have to write about controversial topics, which will automatically generate links and discussions. For example, you can interview prominent people and publish it, run a special ‘event’ such as a contest, be the first in doing something on the internet, disagree with an authority or present an event from a unique perspective.

Leave comments on other people blogs to get backlinks to your own website or blog. Get involved in discussions on topics related to your niche. When it comes about SEO, writing and submitting articles is not enough; you have to get in touch with other journalists, bloggers and entrepreneurs. Therefore, you don’t have to be afraid to express your point of view, even if you have a different opinion.

Ask a family member, friend or colleague to take a look at your website and write a review. Also, he must publish the review on his website. This way, people will be interested to know more about your site.

Link back to other people’s blogs and articles. They might do the same for you. Link exchanges are okay as long as they are relevant to your blog. Don’t spam your backlink everywhere. Also, keep in mind that some backlinks will raise your page rank while others will have a negative impact your website popularity.

Use your knowledge to help the others. Join Google Groups, Yahoo Groups, Usenet, Yahoo! Answers, Live Qna, Askville and any other websites that give you the opportunity to answer questions. Every time you answer a question, add relevant links to your website.

Monday, October 31, 2011 by Anuraj S.L · 3

Monday, October 24, 2011

How to make money with YouTube videos


How to make money with YouTube videos

How to make money with YouTube videos

With the ever growing popularity of YouTube, am sure at least once you might have wondered how to make money with YouTube videos. Today we would discuss regarding the same in detail.
The entire idea of monetizing any form of content is by first crafting quality content and then popularizing it. The same rule works for blogs and even YouTube. The life cycle of monetizing your YouTube videos are:
  1. Create a YouTube channel.
  2. Create and upload unique and quality video content.
  3. Publicize the videos through social networking and SEO.
  4. As soon as your videos meet the minimum requirement become a YouTube partner.
Above are the 4 steps in shot on how to make money on YouTube. We will now get into the details of the four steps.
The Key is creative uniqueness and not duplication
YouTube is business model is not about finding and uploading a huge number of videos, YouTube’s algorithm would smartly identify duplicate items and stop you from uploading or promoting.
The smart way to approach is to upload creative and unique content. It could be a product review, useful tutorials, training videos, your own talent show etc. Creating a YouTube channel is nothing but creating a YouTube account and uploading a video (it automatically creates a channel for you).
Promote your YouTube videos
Promotion starts from the uploading of your video. Make sure you fill up the video name, description and keyword tags in an optimized manner including the targeted keywords or search phrase. This will help your video to rank higher in YouTube and Google search.
You can promote your videos and channels the same way you promote your blog posts and websites. Social network and micro blogging tools like Twitter can be used effectively to publicize your YouTube content.
How to start making money
Once your videos have started receiving a decent amount of hits, its time to start monetizing. The first step towards monetizing your YouTube videos is to apply for YouTube partnership program. Before you apply for the YouTube partnership program, please make sure:
  • The content you have published does not violate any copyrights.
  • You are the owner of the video and it is unique.
  • The videos have more than 100,000 unique hits. (approximately)
  • You have an active Adsense account.
You could apply to become a YouTube partner here. The benefits of becoming a YouTube partner are:
  • Continue to earn an income from Adsense and YouTube advertisements.
  • As an approved partner, you will be provided with branding options.
  • The income potential is HUGE and there are partners like VEVO earning big time from YouTube, there are thousands of smaller channels earning a decent income only from YouTube.
Take Home: If you want to take making money on YouTube seriously, go for it. It has got a huge earning potential. The key is to do things differently and you will be noticed. Hope you enjoyed this article on how to make money with YouTube videos

Monday, October 24, 2011 by Anuraj S.L · 0

Monday, October 3, 2011

Email Overload: The Secret to Getting Inbox Zero Every Time

I hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Once an impossibility, it’s now an everyday occurrence. In fact, it’s now a true mindset. Because I’ve streamlined this process so well, I figure other people would benefit from my tips to make inbox zero a true reality. This is especially important as web users have the expectation of fast replies in our fast paced social media world.  My workflow works great, so I’m offering the below to those of you who may want to use these tips for their own internal processes.
Inbox Zero

Use a Conversation Email System

This solution really is best suited for those using Gmail. In my case, 12 email accounts are fed through one gmail.com account. (I also have a dedicated Google Apps account for my Mashable emails.) Why is this so important? Gmail’s mail system offers the tools needed to be an email ninja: labels and threaded emails. Plus, its shortcuts (A for archive) make management a snap.
Labels are color-coded “folders” that designate inbound emails. You can either use filters (explained later) to automatically label emails, or you can manually set up labels. Labels can be color coded so that you can see everything at a glance and know exactly what type of email it is:
Inbox Zero: Labels
Threaded emails is a unique feature that I haven’t yet seen in a third party app where all emails with the same subject line are sent in one single frame. For example, let’s say someone emails me about a possible project. I reply back to him, and 3 weeks later, he replies back to me, keeping the same subject line intact. With Gmail, the previous two emails (his initial email and my reply) are still visible in the same window in a feature known as a conversation, so I know exactly what he’s referencing and can click to expand the entire correspondence accordingly. While Outlook, Thunderbird, and other email clients let you see the replies, they’re often cluttered in a bunch of >> and >>>> and eventually these emails get much too much out of control; this threaded window functionality is probably one of the best features ever for Gmail.
While I respect standalone email applications, having true portability for your email is killer and I have no plans to move back. Interestingly enough, I was never a fan of web-based email until I got hooked on Gmail. There’s a method to this madness.
As a catch 22, those rare instances when people change the subject line actually breaks the functionality that makes this system so productive; it’s happened 2 times in the past 6 years but is annoying enough that I still remember who they were. In those cases, I ask nicely for those senders to keep the subject line intact and not change it to reflect their new reply. :)

Answer Everything Quickly

What are you doing about that email that JUST hit your inbox? Are you saving it for later? If it takes 10 seconds to read and reply, take 10 seconds to read and reply to it. Can you stop doing what you’re doing without being less productive? If so, stop and reply, then return to your work. (If you adopt this mindset, you won’t lose 15 minutes of productivity when you switch gears; in a real-time world, you have to multitask to survive!) If not, allocate several blocks of time throughout the day that you can dedicate to email only where you read and respond to everything in your inbox. Make sure to do this so that when it’s time to sign off for the day, there’s nothing left in your inbox.
The answering part is crucial. Once you reply, you have to make a decision on what behavior you should be doing next:
  • Is the email no longer actionable by you? If so, archive it. If you’ve enabled Gmail shortcuts (use the ? key to confirm; if not, turn it on in your account settings), hit A to archive and file it away.
  • Does the email require a reply from the person you just emailed? If so, file it away anyway! You don’t need it sitting in your inbox if there’s nothing actionable by you. If you need a reply eventually, make a note (I use Remember the Milk; read about my widget integration here) to follow up with the person on a designated date. You can also use Boomerang to set reminders. RTM emails you a reminder right before your task is due, so you will be sure not to forget!
  • Does your email reply depend on yet another person’s reply? I work with many teams on many different projects. Sometimes, I need to get an answer from someone and cannot immediately reply to the original sender. In that case, I keep the email in my inbox (it’s actionable) but am sure to chase down the reply as soon as I possibly can. Thankfully, my teammates are responsive, so it may take a few hours or a few days, but that email eventually gets filed. That makes them good teammates. Also, if I’m waiting for a reply from someone else, I usually still take the time to let the original sender know that I’m waiting on a reply from one of my colleagues. This makes me look responsible and also gives the people I’m dealing with confidence in my follow-through. It’s amazing how many people don’t instill confidence at all!
  • Does the email require you to sit down and truly think about your reply? Keep the email in your inbox. Set aside time to get to this assignment as soon as you can; make a personal goal that it will be done by the end of the day if feasible or at least by the end of the week. Sometimes this means that I’m actually “working late,” but this also means that I don’t have anything on my plate by the time I’ve gone to bed and that’s a great feeling!

Use Labels

As I’ve explained earlier, labels are very important to help you figure out exactly what needs to go where. With Labels, I can see everything I need at a glance and can reference it quickly via search. A search like “label:bloggers techipedia” will find mentions of “techipedia” in all emails that I have assigned the Bloggers label to. It’s an incredibly organized way to make things happen. As you can see, you can assign multiple labels to a single email, and sometimes that’s necessary.
A very important part of true management is hiding those folders. A beautiful inbox is an organized inbox. To label something and archive it, I highlight the email (or have it open), type L and then choose the label on my drop down list. Then, the email is immediately labeled (and then archived after I hit A). But after that, I don’t want to be reminded of it, so I keep my labels out of sight (and thus out of mind). As you can see in the screenshot above, I have 50 labels. I also don’t see them very often, but they’re there and that’s all I need to know. :)

Use Filters Liberally

I receive anywhere from 300 to 1500 new emails daily. However, most of these emails never hit my inbox. That’s because I apply Gmail filters; that is, rules that immediately archive emails that I want but don’t have time to read. Emails about new followers on Google+, new DMs on Twitter, new newsletters from my favorite bloggers, cron job notifications, HARO emails — these emails are being auto-archived. Do I need them? Maybe not. Do I want them? Yes, because they’re searchable in an incredible archive of over 27 GB of emails (oh yes, I paid for storage). I can search and find out why someone’s name may sound familiar (“oh, he added me on Twitter in April 2009!”). I can read newsletters at my convenience. I don’t always check them, but I know they’re there.
I currently have over 100 filters (107 at the last count, and I probably missed a few!). How many of you have such a robust filtering system? Last I checked, Yahoo! Mail only supported 100 filters.

Report Spam Freely

Just like I have a great system for filters, I also have a great system for spam. The lesson is this: if I’ve never opted into your email list, I will flag your commercial message as spam. That goes for social media newsletters from my LinkedIn connections. That goes for people I may have met once at a trade show who got my business card who sent me an email with a template that clearly screams that it was sent to hundreds of people. That goes for people who contact me for link exchanges with my blog. That goes for anyone who sends me messages that are not personalized and are clearly for profit and commercial gain. If you can’t take time to clearly send me a message that is truly meant for Tamar Weinberg, my spam hammer awaits.
Even though I am pretty aggressive about reporting spam, my spam folder gets very few false positives. That said, I check it 3-4 times per day to make sure that nothing is there that doesn’t belong. When you’re aiming for true inbox zero, any numbers detract from truly reaching that goal. Seeing Spam (5) doesn’t make me sit at ease.

Mute Updates Not Relevant to You

I don’t know about you, but sometimes I’m on an alias that I just don’t care to be updated on. For example, someone may email moderators@somedomain.com and I just happen to be on their list where they are all congratulating each other because their child is finally potty trained. It may go in my inbox once — and that’s enough. But when everyone else decides to reply to all wishing their best, it’s a little overwhelming. That’s why muting is so important. As long as it’s not going directly to you, muting actually works wonderfully and hides emails sent to aliases that you may be a member of. That way, you still have the emails, but they’re just not visible. To Mute, the shortcut is the letter M.

…But Don’t Delete Your Emails

With email systems having storage of 7GB minimally (and more if you elect to pay for it), I don’t understand why you would want to delete an email. Archival is just as good as deleting it except archival allows you to actually reference it again if you need some information in the future (and you may never realize when you do!) A company I work with recently hired a new person, and she told me that we emailed once before at her old job. It wasn’t a very important email, so by some users’ standards, it would go into the delete pile. But if I did that, I would never have known what she was talking about! And I’d have just had to pretend I remembered everything.
Using a plugin like Rapportive, something I have praised in the many times over as one of my most indispensable tools ever, you can read more about the person as they email you AND you can see some of the most recent emails.

Use Macros

Did I just suggest something that isn’t truly personalized? The email purist in me is wincing, but it makes a lot of sense when you handle redundant communications. Macros are short phrases that are expanded to larger ones. For example, instead of typing out my address whenever people ask for it, I can type “myaddy” and it will be immediately expanded to the larger format. Since I often book phone calls on a free conference call system which has a dial-in number and PIN number, I don’t have to memorize the phone number when sending it to colleagues; I just type “freeconf” and it expands to the email. It also helps when you sometimes need to send a canned response that you’d later personalize; the Gmail Labs functionality just doesn’t cut it. For my PC, I use freeware app Texter. I recently converted a colleague to the Mac equivalent TextExpander and she hasn’t gone back.

Don’t Forget Common Courtesy

I know I do a great job replying to emails, but I also know it’s a skill that took me years to perfect (again, this is something I only succeeded at recently). One of my true lessons would be to reply when you can! It frustrates me to no end when someone truly took the time to email you and yet the recipient sits on a reply and/or doesn’t reply at all.  It angers me when one invests hours in an email reply, only to be met with total silence. It also irritates me when someone emails you asking for something, and you took the time to reply to their initial correspondence but requested more information, but they decided that the email thread ends there despite your insistence to keep the conversation going (after all, you asked and they merely are trying to help. Why would you ignore that?). That’s not something you’d do in real life, so why is online any difference? You’re still dealing with people.
When possible, take time to reply. I don’t care if the response is ultimately a “thanks but no thanks,” it’s still more suitable to being totally ignored.

What about Holidays or Vacations?

Yes, I really do reach inbox zero on a daily basis. And yes, I really do receive hundreds of emails per day. Sometimes I do sign off for the night and there are still emails in my inbox simply because I didn’t have time or needed someone else’s help to reply. Sometimes I even step away for longer periods of time. I observe the Jewish Sabbath AND Jewish holidays (25-75 hours of downtime minimally) and don’t touch the computer or any electricity at all during those times. While the recovery of total disconnection is a bit of a challenge and I feel buried, if you’re truly motivated, you can make this system work and still take some breaks just as long as you’re willing to work at achieving inbox zero on the days or even hours that follow (it’s doable, I promise).

Your To-Do List

The best way to handle inbound email is to consider your inbox your to-do list. Do you feel at ease when there are items on that list knowing that you’ll have to get to it sometime? If you aspire on a daily basis to clear your list, you’re well on your way to getting closer to inbox zero.


As most people who have emailed me can attest, I reply within minutes and never longer than a day (with some aforementioned exceptions). The system works for me, and with some small tweaks in your approach, it hopefully will work for you. Let me know if you try this and what you think about it.
Do you have any other ways to manage email overload? Sound off in the comments.

Monday, October 3, 2011 by Anuraj S.L · 0

Facebook Fans: Are They Worth the Excitement?

Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top. In other words, having a Facebook page for your small business is a great way to advertise. Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. But after spending 14 minutes per day on Facebook, you probably already knew that.

The problem with the Facebook “likes” is there is really no way to track whether or not they matter. After all, there are a lot of alternative reasons someone may “like” your company:
  • They were in contact with you once, so they say “why not?”
  • Their friends like your company, so maybe they will too
  • They think someday they may use your company, but quickly forget about you
  • They want to accumulate as many likes as possible
  • They want a free, one-time coupon or some Farmville dollars
Granted, even these reasons are better than nothing. Facebook is free, so using it cannot hurt. However, this article is not about whether or not you should have a Facebook page. This is an article that answers the question: Should I get excited when I see that my company has a lot of fans on Facebook?

Facebook Fan Research

There have been numerous studies conducted to try and crack the case of the Facebook fan, yet all seem to yield different results. Below are the two most mentioned and most respected studies that I have found:
Vitrue’s Findings
The most respected number that researchers have come up with comes from the social media marketing platform company Vitrue. In an AdWeek article, Vitrue shares findings that a fan base of 1 million translates into at least $3.6 million in equivalent media per year. In other words, each individual fan is worth $3.60 per year. The company’s findings were based on impressions (the equivalent of one ad view) generated in the Facebook news feed, and this data was collected from about 41 million fan pages. Here is how it worked:
  1. If a company page has 1 million fans and the company posts two messages on their page daily, then that means 60 million (2 x 30 x 1 million=60 million) impressions will be made each month.
  2. The cost of 1000 impressions is $5 (according to Vitrue) so the cost of 60 million impressions is $300,000 (60 million x 5/1000=300,000).
  3. Per year, this calculated the number $3.6 million (300,000 x 12=3.6 million).
Overall, this study is respected by many because it worked with such a large pool of data. This prompted many other companies to conduct their own studies in different ways. Probably the second most well-known study was completed by Sycapse.
Sycapse’s Findings
Social media management company Sycapse’s report was completed in the summer of 2010. Although this study was not quite as large or involved as the one discussed above, it does offer another way of looking at a fan’s value. They surveyed data from more than 4,000 fans of top brands, such as Starbucks and McDonald’s, and then asked how often they purchased from the company. Although the study was based exclusively on B2C type companies, their facts can still help small businesses decide the worth of a fan. With that in mind, some of their findings included:
  1. Fans spend approximately an additional $71.84 on products for which they are fans as opposed to those who are not
  2. Fans were 28% more likely to use the product over someone who is not a fan
  3. Fans are 41% more likely to recommend a product they are a fan of as opposed to a product they are not
In total, Sycapse found that one Facebook fan generates about $136 per year in revenue. Not bad for a page that takes about twenty minutes to create.

The Truth about Facebook Fans and Why These Studies Are Under Attack

After all of my research, I would have to say that the Vitrue study discussed above is about the best gauge we have when it comes to Facebook fans (and is most respected amongst the small business crowd). However, the study seems to generalize each fan as opposed to really digging deep into the differences that occur, and then subsequently generating a new number for each type of fan. I therefore cannot help but mention some of the assumptions of which the study bases its opinions:
  • The value depends on the company—Your common sense will tell you that the value of a fan for a popular brand will be very different than the value for a smaller company. If a company produces big-consideration items, they are certainly more likely to have a Facebook fan that yields big number. If your company produces items that people do not use quite as often, they will not yield the highest numbers (and will be less likely to become a fan in the first place).
  • Not every fan is the same—A fan who truthfully “likes” your product or service is far more likely to be of value than someone who just wants a coupon for a one time use. It is nearly impossible to decide which fans are real and which fans are one-timers (especially when you have 1 million of them!), so lumping them all together when doing research is not nearly as accurate as it should be.
  • The value may not be new—People are still unsure whether or not Facebook fans spend more once they become fans, or become fans simply because they spend more. If people spend more once they become fans, then they are certainly bringing in revenue. However, if those spenders have always been spenders (and becoming a fan was last on their list), then all Facebook is doing is reflecting an already existing value.
The same can be said about the Syncapse study. They worked with large, popular companies, so it makes sense that a larger number would be generated per each Facebook fan. While this is all good and well, it does not really help the smaller businesses.
I have to say, after looking into the many studies that have been conducted I (along with many others) have concluded that at this point, it is nearly impossible to truly determine the value of a Facebook fan. Your individual company can certainly get close if you use a similar strategy as the Vitrue study, but there are too many unknowns about the types of people who consider themselves “fans.”
In the end, getting excited about a Facebook fan is not a crime. At the very least, you are getting exposure from something that is completely free. If you make a higher profit because of Facebook, even if you don’t know it’s directly from your Facebook efforts, then that’s still great. In other words, consider spending time on your Facebook company page as a good use of time, not part of an addiction. :)
Amanda DiSilvestro is a writer on topics ranging from social media to voip phone service. She writes for an online resource that gives advice on topics including voip business phone systems to small businesses and entrepreneurs at Business.com.

by Anuraj S.L · 0

How to Build a Perfect Facebook Fan Page, Latest Edition (2011)

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page.

Much More Screen Real Estate!

In the old Page layout there was really only the Profile Picture and custom tabs where design could be applied.
The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner:
Facebook Fan Page

The Perfect Fan Page Leverages ALL the Available Opportunities

In this article, I will briefly discuss each of the Page areas, as labeled above, where I think Page owners should focus their attention, with an eye to an integrated look and feel, clean and uncluttered.
The Page areas are:
  • Profile Picture;
  • Left-column Navigation;
  • About Box;
  • Likes — Page Favorites;
  • Photostrip;
  • Wall (Custom Tabs).
The above Page areas are great for visual branding (Profile Picture, Photostrip, Custom Tabs), for brand messaging (the About Box), and for both (Navigation tab icons and titles, Likes/Favorites).
The Perfect Fan Page integrates all these elements to create a focused and compelling presentation of the brand.

The Profile Picture

The Profile Picture, at the top left corner of your Page, functions as your “logo,” your primary branding element.
The maximum size allowed for the Profile Picture is 180w x 540h pixels. It is advisable to utilize the full allowed width, but how tall you make the Profile Picture depends on what you want it to convey.
Some Pages use the Profile Picture for branding and to convey information about their brand or the Page, taking more advantage of the available 540 pixels:
Facebook Profile Pics
While other Pages keep it simple:
Facebook Profile Pictures
There are a few things to consider when deciding on your approach to the Profile Picture:
  1. If it’s long, is the height justified? The taller the Profile Picture, the farther down the Page it pushes your tab navigation, and you do want to keep your navigation as visible as possible.
  2. Does it work well with the images in the Photostrip?
  3. Does it provide enough visual “weight” to the top-left corner?

Your Profile Thumbnail: Do Not Neglect This!

Your Profile Picture thumbnail is the icon that displays next to your Page posts and your Posts on other Pages, when you comment as your Page (a great feature introduced with the new layout).
Profile Thumbnail Example
You should edit the Profile thumbnail so that its composition reflects good visual branding. By default, Facebook reduces your Profile Picture and selects a 50 x 50 pixel section for your thumbnail, but you can edit this to improve it, and you should!
Profile Thumbnail
Editing your Thumbnail: Mouse over your Profile Picture and click on the “Change picture” link that appears in the top-right corner of the image. Click the “Edit thumbnail” link below the image in the “Profile picture” screen. As it says, click and drag the image until it looks good to you. Click “Save” and you’re done!

The Photostrip: A Great New Opportunity for Visual Branding!

The Photostrip has been a feature of Personal Profiles for some time, but became available to Pages with the introduction of the new Page layout.
The big difference between the Photostrip on Personal Profiles and on Pages is that users can set the order of the 5 images on their Personal Profiles, to create interesting effects. Here’s mine, using my old CA driver’s license:
TW Profile Pic
On Pages, you can control which 5 images comprise the Photostrip, but you can’t control the order in which they appear. However, brands should, and have, adapted to the randomness and have created some compelling visual branding.
Ideally, images for inclusion in the Photostrip should:
  • Not be dependent on the order in which they’re displayed;
  • Compliment the Profile Picture;
  • Compliment each other (work as a set);
  • Convey information about the brand;
  • Be compositionally simple rather than busy.
The Photostrip images display in the strip at 97 x 68 pixels. However, you can upload images at multiples of that size so they display in the Photostrip at 97×68  but display larger when the user clicks them.
For example, you could upload your Photostrip images at  970 x 680 pixels or 485 x 340 pixels.
Examples:
Riffing on the randomness:
HyperArts Fan Page
Icons that represent the brand’s focus or industry:
Likeable Fan Page
Product images:
Threadless Fan Page
Product-related imagery:
Trixan Pet Fan Page
Manchester Libraries Fan Page
Customers:
SBB Supersaver Fan Page
Messaging:
Bonnie Bo'ness Fan Page
Abstract:
Fourth Cup Fan Page
Note that none of these Photostrips is dependent on the order of the 5 images (except perhaps “HyperArts” which makes a sort of meta-comment on the randomness). As you can see, there are many possible approaches to working with the Profile Picture and the Photostrip, a great opportunity to create interesting and compelling visuals.

Custom Tabs — Powerful Visual Branding Opportunities

Articles that discuss Fan Page design tend to focus on nicely designed Welcome tabs (Examples: 1, 2, 3, 4). Since that’s been well covered, I’m not going to speak so much to that.
You should keep in mind the following when creating your custom tab:
  • Does it fit into the overall visual branding of the Page?
  • Does it utilize technology that will work on all modern browsers and platforms? (Avoid Flash, as it’s not supported by Apple devices.)
  • If it’s a fan-gated “Reveal” tab (where non-fans are shown different content than fans), is the offer sufficiently enticing to encourage visitors to Like your Page? (Reveal tabs are a great way to build up your fans, if done well.)
Here are a couple examples of creative and effective custom tabs:
Soshables has great illustration and the tab utilizes sub-tab navigation to get more content into one tab:
Sociables Facebook Tab
Red Bull has a creative Reveal tab that appears to be semi-transparent, hinting at content available when the user Likes the Page:
Red Bull Reveal Tab
Admins can set the default landing tab for non-fans of the Page (Edit page > Manage permissions > Default Landing Tab), so make sure you create a “Welcome” tab that introduces new visitors to your brand and, using the Reveal feature (as in the Red Bull example above), offers compelling reasons to Like your Page.

Create a Custom iFrame Tab: Free Facebook iFrame Apps

Facebook is encouraging all Page admins to transition their Static FBML tabs and FBML applications to iFrames.
IFramed pages, because they’re hosted on non-Facebook servers, support the standard Web coding protocols and thus allow much more functionality than was available using FBML (Facebook’s flavor of HTML) and FBJS (Facebook’s very limited version of JavaScript). But they require creating a Facebook application and, in general, require many more Web skills. (Tutorial: How to Create a Facebook iFrame Application).
But iFrames present a higher bar for amateur coders, who found working with Static FBML more within their grasp.
Good news for amateur coders: There are a number of free Facebook applications that allow admins to simply paste in the code they want to use, and avoid having to set up a custom Facebook application.
TabPress, a free iFrame app created by HyperArts, is a great app for creating an iFrame tab similar to how it was done with Static FBML.
Once the TabPress app is added to your Page, you can simply add your HTML, CSS and JavaScript content into the two text boxes (one for fan content and one for non-fan content), click “Save” and it’s done.
HyperArts also offers a multi-tabbed iFrame template (See Guy Kawasaki’s Enchantment Page and Mari Smith’s “Free Facebook Resources” tab for examples). Both templates can be easily customized by users familiar with Web coding.

Don’t Neglect Your Navigation!

Page admins were dismayed when Facebook, as part of its new Page layout, moved the blue-tab navigation from the top of the Page to the left column below the Profile Picture.
Facebook - Old Top Tabs
The left-column navigation, however, turned out to be a great improvement on those top tabs, allowing tab names of up to 36 characters (on the top tabs you got about 12 characters, then the dreaded “…”), and displaying the application icon for each tab (“tab” isn’t really semantically appropriate any longer, but it’ll probably stick!).
Because the navigation is now part of the visual branding (due to the icons), it means admins should use the navigation wisely, ordering the tabs by importance, and create custom iFrame tabs with custom icons to replace those dreary gray Static FBML tabs.
Navigation Editing: Click the “Edit” link just below the navigation, then click the “x” next to each tab to remove it from the navigation — this hides it; it doesn’t delete it — or click on a tab to drag it to a different place in the order (Wall and Info can’t be moved).

Keep Your Navigation Pruned and Visually Consistent

Because icons now accompany your tab names in the navigation, admins should make sure the icons fit into the overall visual-branding scheme. Here are some good examples, using icons to reinforce tab subjects and visual branding:
Facebook Tab Navigation - Good Examples
Also, make sure that your tabs are ordered by importance and that tabs with old or expired content (such as Events, Notes or Discussion tabs that are empty) are hidden. Also, because Static FBML tabs now include the associated app icon, I advise transitioning these to iFrame tabs sooner rather than later. It’s amazing how quickly those icons will telegraph “This Page is out of date”!

Balance Your Profile Picture’s Height and Your Navigation’s Visibility

Finally, when deciding how tall you want your Profile Picture to be, keep in mind that the taller it is, the farther down the Page it will push your navigation. Particularly because iFrame tabs make it difficult to use the “back” button in your browser (because the “parent” page loads the iFramed “child” page, the back button just goes back to the parent which again loads the child), it’s important that your navigation be as clearly visible and intuitive as possible.

The Likes — Your Page’s Favorites

Your favorited Pages appear in the left column just below your Fan Count. These are other Pages that your Page has Liked, not your Personal Profile, either by your having clicked “Add to my page’s favourites” link that appears on all Pages (what’s with the British spelling?), after the Likes section in the left column, or by your having Liked another Page while using Facebook as your Page rather than your Personal Profile (a new feature).
The five Pages that are displayed are pulled from a pool which can you administer. Admins should see this as an opportunity to promote other Pages with which they are associated, and curate this section accordingly.
Editing the Likes area: Click the “Edit page” button in the upper right of your Page, click “Featured”, click “Edit featured likes”. The popup box will show you all your Page’s favorites; tick the checkbox next to each to include it in the featured Likes area.
Here are a few examples of Pages using the Likes area for branding and promotion:
Facebook Likes Favorites Area

The About Box — Tell ‘em Who You Are

After the new Page layout change, the About box actually disappeared for a couple weeks, and everyone thought it had been axed. But then it reappeared.
Use this left-column box to display a little info about your Page or your brand. There are 78 characters displayed (includes spaces) and a total of about 240 characters, visible after the user clicks the “More” link.
Make sure your most important info is in those first 78 characters. You can put URLs in this section, but they won’t be “hot.”

So what’s the takeaway here?

With the new layout providing so much screen real estate for visual branding, it has raised the bar for a Page’s visual branding on Facebook. The new layout offers the opportunity to claim visual ownership of your Page, with Facebook reserving only that narrow blue band at the top and the right column.
Most of the Page is yours to brand as you like. Take advantage of it, be creative, and pay attention to detail! Every piece fits together to tell your story, so make your best pitch, and let users know they’ve come to a Page with value.
As you build up your fan numbers, you create an audience that has opted in to hearing what you have to say. Provide value and they will come, and they will listen.
I look forward to your comments!
Tim Ware is the owner of HyperArts Web Design, a San Francisco Bay Area agency that specializes in website and Facebook development. HyperArts is also the creator of TabPress, a Facebook application that makes adding a custom iFrame tab to your Page a snap. Tim also contributes to the popular HyperArts Blog, as well as the Social Media Examiner, and engages the community on the HyperArts Fan Page.

by Anuraj S.L · 0

Wednesday, September 21, 2011

Facebook reportedly preparing to add ‘Read’ ‘Watched’ ‘Listened’ buttons

As if it’s not enough that Facebook has documented every time over the past four years that you’ve drunkenly commented on someone’s photos or ill-advisedly ‘got something off your chest’ in the form of a status update – now it is also going to make a record of your sins of omission.

Yes, according to a Techcrunch report, Facebook is planning to launch buttons to indicated that you’ve read or watched something online – and, by definition, what you’ve not bothered to read.

I suspect many people share and like content that they’ve not read/watched/listened to quite as fully as they might (clue – someone liking an eight-page New Yorker article you’ve shared two minutes after you’ve shared it).

Now the pressure is going to be on even more than ever to listen to those Soundcloud files your friend’s experimental folk/oompah fusion band has posted. At the moment, you can, with some honesty, ‘like’ the fact that they’ve recorded and posted something without bothering to listen to it. Now you’re not going to be able to get away with that kind of obfuscation.

If the buttons really are being launched, publishers are going to love it – especially those that pay writers based on the number of views. Journalists might not be as keen (imagine if there’s a huge disparity between the number of people who’ve read your article and the number who’ve liked it).

Techcrunch also reports that Facebook is going to introduce a ‘want’ button. Which will save a lot of women a lot of time posting links from Net-A-Porter to ridiculously expensive, ridiculously high-heeled shoes and typing the word: WANT before it. Isn’t progress great?

Wednesday, September 21, 2011 by Anuraj S.L · 0

Saturday, September 17, 2011

Windows 8 Complete Guide

Microsoft is launching windows8 soon. So why not to check Microsoft Windows 8 Complete Guide. Here it is:
Moving to Windows 8, the first thing that you need to know is that it is now an operating system with two faces. It is certainly not Windows 7 with a touch layer simply tacked on top. The touch interface, which you have seen pictures of, is now a core element of Windows, and is on equal footing with the more classic desktop. It is important to note that Microsoft began to plan Windows 8 before Windows 7 shipped, putting the genesis of the coming version before the release of the iPad; Windows 8 is not a harried response to the iPad in any way, having been born before Apple’s slate was released.
This is the beginning of Windows 8 as it exists in a sense that there’s no product launch here from Microsoft, instead there’s an opportunity for 3rd party developers to get on board here right at the start of the next-wave OS.This event is what Microsoft is presenting as a welcome to Windows 8, especially in regards to the 5,000 developers at BUILD, launching the platform as an opportunity to developers.
windows8 Windows 8 Complete Guide
Three years ago was when Windows 7 launched, since then 450 million copies have sold. Inside September 2011, the amount of users using Windows 7 has finally trumped the amount of users using Windows XP on the consumer market. Microsoft tells us they know this because they’re working with the numbers coming from machines hitting the Windows Update Service. As with any update to a new version of a major operating system, one must ask a similar question as – and you’ll have to allow me to nerd out for a moment here – Alan Bradley from TRON when he asked what changes had REALLY been made to the system that Microsoft would give it a whole new number.

Turns out 1,502 product changes have been made to Windows XP since Microsoft released it to manufacturing, these all being non-security updates. Improvements galore! Now what does this mean for Windows 8? Does it mean that the software will be continuously updated as the folks at Microsoft see ways to improve it? Of course, that’s a given. How many changes have been made between the Windows XP and Windows 7 we’ve known between their inception date and this end-of-summer 2011 timeframe where Windows 8 is released? That’s a number we’ll have to figure out on our own.
hello Windows 8 hw 66 SlashGear 580x328 Windows 8 Complete Guide

Reimagining Windows

Microsoft brings you Windows 8 as a operating system that is said to improve everything they brought forth in Windows 7, and what’s more, every bit of software that runs currently on Windows 7 will be able to run onWindows 8 without a problem.

Chipsets

ARM chips equals integrated engineering. Where X86, Microsoft says, was the same for every system, ARM chips are optimized for unique situations. Like what Microsoft says about software made for working on Windows 7 working on Windows 8, so too does everything they present here work on ARM chips.
chip 539x500 Windows 8 Complete Guide

Boldness

What’s so bold about Windows 8 is that they’re envisioning an operating system that scales from small form factors, keyboardless tablets, all the way up to gigantic servers running hundreds of processors.
Julie Larson Green, Corporate Vice President of the Windows Experience at Microsoft noted during the week of the reveal of Windows 8 that they had started planning Windows 8 in June of 2009, before they even shipped Windows 7 out the door. Of course changes in both industry and technology spark change, and in this mobilelandscape and move by many from one platform to another and/or the adoption of several platforms happening by the public, Microsoft planned accordingly. Microsoft wanted to top the release of Windows 7, but they did not want to do it in a way that was either linear or reactive – this being an interesting goal of course at that time as the idea of a tablet computer simply wasn’t a reality at the time – so what is there to react to?

In Windows 7 there were studies on form factor, user action models, and best of all touchMicrosoft has noted that they were the first group to add touch to a major operating system. As you know well, since that timetouchhas all but consumed the mobile market, and recent developments in non-mobile computing have trended toward touch as well to a degree. With this, the demand for developers to create apps for every single little function, one by one, this showing itself prevalently again on mobile, but non-mobile beginning to take back what is theirs in the recent past as well with on-device app stores on all machines. These are only two of a whole slew of points Microsoft touched on during the BUILD conference showing off the first real look at Windows 8 in September of 2011.

Tablets and PCs

You begin with a lockscreen (seen at the top of this post). This screen doesn’t look unlike what you’re used to with Windows Phone devices, giving you pre-opening updates about time, date, updates, and of course its all displayed with a background of your choice. One of the new ideas Microsoft has to make this experience unique is “Picture Password”.
picturepassword 580x256 Windows 8 Complete GuideWhat Picture Password consists of is a specific photo or digital image that, when you see it, you’ll know to draw a certain combination of shapes and lines on your display. If you draw the correct combination, you will be logged in. Circles and lines are what’s at play here – perhaps drawing a hat on a squirrel will be your password combo?
Start Screen Windows 8 Complete Guide
Then there’s a Start Screen. This is the place where you’ll return all the time before and after moving to other screens and apps. You’ll again recognize the look of this space as being a rather Windows Phone experience, and as each app is represented by what Microsoft calls a “tile”, you’ll certainly feel at home if you’re an avid Windows Phone user. Each tile has the ability to show off different actions before its activated to reveal the appinside, movement and, for example, feeds showing social networking news. The “serendipity of the web” has here been brought into Windows.

Tiles can express essentially anything you want and are themselves resizable and customizable. Tiles can open up to apps or they can sit by themselves and work. There are “groups” that can hold tiles “like folders” as they say, and there’s a new feature called “Semantic Zoom.” What this Semantic Zoom does is to pull you back from your interface in a way that you’ve never been able to do on a Windows device before. Fast and fluid touchlanguage throughout, allowing you access to all of your media, all of your content, all of your apps at once.

Source : Slashgear

Saturday, September 17, 2011 by Anuraj S.L · 1

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